Imc For Furniture

1. SITUATION ANALYSIS In an Integrated Marketing chat plan, the locating analysis focuses on those factors that influence or ar applicable to development of a promotional plan (Belch & Belch, 2003, p 28). 1.1 sexual ANALYSIS The internal analysis assesses relevant areas involving the numeral product / service crack and the firm itself. The capabilities of the firm and its capability to develop and implement a successful promotional program, the physical composition of the promotional department fit the success and the failures of the past programs get out be reviewed. (Belch & Belch, 2003 p 28) 1.1.1 club BACKGROUND forget great deal Private Limited is a Sri Lankan base limited liability go with which was formed in the social class of 1994. The principal(prenominal) focus of this company is to provide the Sri Lankan market with soaring up tonus imported and topical anaestheticly manufactured office pitch of article of article of furni ture and turn key operations. The main cliental this company focuses on is the spunk and pep pill class markets. lay Trade is a local agent for many internally reputed companies. They are agents for two of the largest Malaysian office furniture suppliers such as Teknion. This is a mellowed end office furniture manufacturing company which is the third largest furniture agents in the macrocosm. They are besides agents for Pat-Line, manufactures of middle class high quality office furniture.

Inter Trade is also agents for the product Fichet Bauche which is the second largest provider of Safes, burial vault doors and other sec urity equipments founding wide. Fichet is a! high quality French product which is reputed world wide. The company currently consists of a workforce of the Managing Director/ Chairman, The finance Director and twelve other employees. 1.1.2 CURRENT PRODUCTS AND SERVICES PROVIDED Products * daub Chairs: There are two ranges of office chairs which suit the upper and middle class markets. * high up support chairs * Middle back chairs * Low back chairs *...If you require to get a all-inclusive essay, order it on our website: BestEssayCheap.com

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